The Buckle, Inc. engages in retailing apparel, footwear, and accessories through retail stores under the names Buckle and The Buckle. The firm markets a wide selection of branded casual apparel, including denims, other casual bottoms, tops, sportswear, outerwear, accessories, and footwear. It offers brands such as BKE, Buckle Black, Red by BKE, Daytrip denim, Gimmicks, Gilded Intent, FITZ + EDDI, Willow & Root denim, Outpost Makers, Departwest, Reclaim, Nova Industries, and Veece. The company was founded by David Hirschfeld in 1948 and is headquartered in Kearney, NE.