Manchester United Plc engages in the operation of a professional football club. It operates through the following principal sectors: Commercial, Broadcasting, and Matchday. The Commercial sector engages in sponsorship, retail, merchandising, apparel and product licensing, and new media and mobile. The Broadcasting sector engages in the distribution and broadcasting of live football content directly and indirectly through increased global exposure for their commercial partners. The Matchday sector conducts all domestic and European match day activities from Manchester United games at Old Trafford. The company was founded in 1878 and is headquartered in Manchester, the United Kingdom.